How will Artists Survive a Pandemic? 

Fortunately, help arrived on fairy wings this April with advice on ensuring a bright future for creatives.

The Fairy Art Mother is the brain-child of artist Laura den Hertog. Like many artists, Ms. Den Hertog wears many hats as a professional artist. When asked why she chose a fairy to be her spokesperson for marketing art, she responded:

“Making sales in hard times looks like magic. Thriving despite the odds seems supernatural. Of course it’s really just know-how in a tough market.”

This know-how can be found in her newly released book The Fairy Art Mother’s Guide to Captivating Fans and Selling Art. The guide is a no-nonsense read that begins with a list of common marketing ploys that are outdated money-wasters. While this information may burst the bubble for some artists, den Hertog moves on to a concise understanding of who is buying art right now and how to reach them.

Meant for artists of any stripe, the book includes a guide to finding the appropriate venues for selling art, both online and offline.

“I know so many brilliant artists who have no idea how to make sales outside of the art gallery system. I really wanted to break through the fear that is so predominant right now and offer simple and easy solutions that I know work. Artists who embrace these concepts may even discover that they enjoy marketing their work. Now that really is magic!”

-Laura den Hertog

Find the paperback or Kindle edition of The Fairy Art Mother’s Guide to Captivating Fans and Selling Art on Amazon (worldwide).

“I can’t wait to put these ideas into practice. Plus, it was fun to read!”

Mona Turner - Artist

“If you only put one or two of her suggestions into action, you will have gotten your money’s worth from this book.”

Howard Cooperman - Artist Sales and Marketing Coach.

 

 

"A concise guide for artists to explore marketing their own work via the many online and other portals available today! Our current times make this guide even more valuable as we all adapt to an ever changing world."

-Holly Friesen,Artist/ Painter.

About the author:

Laura den Hertog is an artist, illustrator and author who lives and works from her century old farmhouse in the Ottawa Valley, Canada. She is an award winning fine artist with artwork in private and public collections across the globe, including New York City’s MOMA, and the private collection of Elizabeth Edwards. Notable exhibitions have been held at Montreal’s McCord Museum, the OXO Warf Tower in London England and a national museum tour across the USA. As the author of The Enchanted Journal, she explores creativity in all its forms and shares her art marketing expertise through the Fairy Art Mother.